InVideo

What is InVideo?

InVideo is built around a single idea: describe the video you want, and it makes it. Type a prompt — a topic, a script, a product to advertise — and it assembles a finished video with footage, AI-generated clips, voiceover, captions and music. Where Descript helps you edit footage you already shot and Opus Clip cuts long videos into short ones, InVideo is for the case where there’s no footage at all.

It also bundles the current generation of AI video models under one subscription — Google Veo, Sora, Kling-style generators and more — alongside image generation, AI voices and avatars, so you’re not paying for five separate tools to get one video out.

Key features

• Prompt to finished video — script, visuals, voiceover and captions assembled from one instruction, then editable.
• AI avatars and voice — a presenter on screen without you being on screen, plus voice cloning and text-to-speech.
• Multiple frontier video models — generate clips with several leading models from one credit balance rather than separate subscriptions.
• Template editor (InVideo Studio) — a conventional drag-and-drop editor with thousands of templates when you want manual control.
• UGC-style ad generation — product-ad formats aimed at short-form social.

Pricing

Plans are credit-based, and that’s the detail that matters most. Every AI generation spends credits, so your real monthly cost depends on how much you generate rather than on the plan name.

• Free — try the workflow, with watermarked exports.
• Starter — about $20/month, or $10/month billed annually.
• Plus — about $60/month, or $30/month billed annually.
• Max — about $150/month, or $75/month billed annually.

Annual billing halves the price on every tier, which is unusually steep. If you’re going to use it at all, the annual plan is the rational buy — but test the free plan first, because a year is a long commitment to a tool you haven’t lived with.

Who it’s for

InVideo fits creators who need to produce video without filming it: faceless YouTube channels, explainer content, social ads, and anyone turning written material into video at volume. If that’s you, our faceless channel playbook covers the strategy side.

It’s a weaker fit if your channel is built on you — your face, your voice, your personality. AI-generated footage still has a recognisable look, and audiences who follow a person tend to notice when that person disappears. For personal-brand creators, it’s better used for B-roll and supporting visuals than as the whole video.

What to watch

Credit burn is the real cost. Generating high-quality AI clips eats credits quickly, so a plan that looks generous on paper can run out mid-month if you lean on the premium video models. Watch your usage in the first few weeks before committing to a tier.

AI video still looks like AI video. It’s improving fast, but viewers increasingly recognise generated footage. That’s fine for ads and explainers; it’s a risk for content where authenticity is the product.

How it compares

Its closest neighbour in our catalogue is FlexClip, which is also a browser-based video maker with AI features — FlexClip leans toward template editing at a lower price, InVideo leans harder into full AI generation. If your bottleneck is turning existing long videos into shorts rather than creating from scratch, Opus Clip is the better tool.

Verdict

The most complete prompt-to-video tool we cover, and genuinely useful if you need video without a camera. Start on the free plan, watch how fast you burn credits on the work you actually do, then buy the annual tier that matches — not the one that sounds right.