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Metricool

Plan, schedule, and analyze content across every social platform from one dashboard

Free planEditor's pick

Free plan available · paid plans from ~$18/mo

  • ✓ Free plan — try before you pay

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What is Metricool?

Metricool is a social media management tool that covers the platforms creators actually use — YouTube, TikTok, Instagram, X, LinkedIn, Facebook, Twitch, and Pinterest — in one calendar and one analytics dashboard.

Metricool’s planner: the unified calendar with best-times scheduling and cross-platform inbox The planner view — every platform on one calendar, with best-time suggestions built into the scheduling flow. (Image: Metricool)

Key features

  • Unified content calendar — plan and auto-publish across every connected platform, including YouTube videos and Shorts.
  • Cross-platform analytics — one report that covers your whole presence, instead of exporting from five native dashboards.
  • Best-time heatmaps — posting-time recommendations based on when your audience is online.
  • Competitor benchmarking — track rival accounts’ growth and cadence.
  • Link-in-bio and ad reporting — rounding out the “one tool instead of five” pitch.

Pricing

The free plan is unusually generous — one brand, most core features. Paid plans start around $18/month and mainly add more brands, team members, and deeper analytics.

Who it’s for

Multi-platform creators. If you post to YouTube and repurpose to TikTok/Instagram/X, Metricool replaces a spreadsheet, three tabs, and a reminder app.

Verdict

The best value-for-money scheduler for solo creators and small teams. Start free; upgrade when you add a second brand or a team member.

Ready to try Metricool?

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